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The SAPF(Seoul Performing Arts Festival) is an international and representative performing arts festival that introduces the latest creative performing arts and provides opportunities for appreciation.
The existing SPAF was insufficient to express the emergence of new performing arts that transcend genres and the main role of East Asian performing arts. We carried out the CI renewal project to express creativity as an international and performing arts.
In this project, we designed the BI renewal, the Key Visual design of the 2021 SPAF, the main poster, and posters for each performance.
Client:
Korea Arts Management Service
Scope of work:
Branding EditorialDate:
2021.10
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