ONE OF THE HISTORIC STREET, EULJI-RO.

Eulji-ro is one of the representative streets of Seoul and has historical and symbolic characteristics. After the liberation, it was renamed Eulji-ro after General Eulji Mundeok’s surname in order to raise the spirits of Korea.
Eulji Square refers to the space corresponding to the B2 to 3 floors of the Euljiitwin Tower located in Euljiro, and we have carried out Eulji Square’s BI development project. The B2-3rd floor is a shopping area and exhibition space, and the first floor is built by preserving the old road as Eulji-ro.
We tried to express the historicity and symbolism of Eulji Square.
The symbol was designed by combining Korean and Chinese of Eulji. BI was also designed to shape the seal.